MCQs on Digital Marketing

Multiple Choice Questions and Answers 
on 
"Digital Marketing"

  • Reading through the customer review of a product on E-Commerce website, a customer forms a __________
    1. Awareness about the brand
    2. Perception about the product
    3. Experience the product
  • The main objective of digital marketing is to __________
    1. Replace traditional channels
    2. Be present on all channels
    3. Have as many as possible followers
    4. None
    5. All
  • Paid search marketing is about bidding and buying relevant keyword __________
    1. True
    2. False
  • Customising advertisement to people who had earlier visited the site is __________.
    1. Remarketing
    2. Contextual marketing
    3. Search retargeting
    4. None
  • Which of the following aims at influencing users who have already begun their research on search engines, but not necessary that they have visited a brand site.
    1. Contextual marketing
    2. Search retargeting
    3. Remarketing
  • Which of the following platform can be used by advertisers to bid and purchase ad impressions across ad exchanges ?
    1. Supply side platform
    2. Demand side platform
    3. Ad network
    4. None
  • Real time bidding is a form of programmatic buying
    1. True
    2. False
  • Which of the following capabilities are offered by Web Content Management Tools ?
    1. Centralized version control
    2. Simplification through templates
    3. Integration with enterprise applications
    4. Workflow management
    5. All
  • Which of the following design approaches help in building sites that are optimized for various screen sizes ?
    1. Mobile optimized design
    2. Responsive web design
    3. Progressive enhancement
    4. Adaptive web design
  • Designing a site for mobile is very similar to web.
    1. True
    2. False

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